Higher Degree in Marketing and Advertising

It is a profile which is responsible for providing a professional service, providing advice to individuals or to other companies over a certain area. It is key to have a vision expert in the aim to guide the customers. The purpose is to share prompts as to enhance their activity in the field of marketing and advertising.

Through the use of different media or information and communication technologies, the goal of this professional development is focused on coordinating and controlling the process of conducting surveys or interviews of the population. Also, this professional is involved in the presentation of findings of the market research for the consequent decision-making organizations.

The functions of this specialist focus on the monitoring and the monitoring of the timeliness of the competition, the selection of products, as well as the analysis and monitoring of sales. In addition, it is essential to the support they provide in terms of writing and adaptation of fact sheets and even in the after-sales service and customer care.

Dealing with, mainly, to participate in the actions in terms of marketing and advertising aligned with the corporate values. Their functions are varied and it is for this reason that they must have a broad knowledge of the business processes and the communication strategy to be implemented. Creativity is a skill that is essential.

This profile develops its activity in the definition, organization and monitoring of communication activities, promotional and events. Is responsible for the management of defined strategies, in conjunction with clients to meet their corporate objectives. They work in conjunction with companies external form.

Forming part of an agency, impulsarás media campaigns and/or advertising for other companies. Highlight the functions of communication about products, marketing and brand. In addition, you will optimize the results of the actions steps. In this position the communication with the client is very smooth.

This professional has the focus in the organization and control of the activity of the surveyors. Equally, it assists in the analysis and to obtain conclusions of the research of markets and public opinion. This position can be play by their own account, or marketing companies.

Development of tasks in which they are defined goals of the event, select the date and venue, as well as chooses to communicate the corporate philosophy is to build a unique experience. This profile has to be at the same time with a strategic character, with great skills in communication and discretion.

It takes care of the encoding of data after the definition of the categories on a particular topic of study. In this way, the information will be measurable and to detect relationships that respond to the research questions raised by the customers.

Are those professionals that perform the monitoring and control of the cursaje emission for the execution, in time and form, the media plan. Is responsible for the correct appearance of the elements and forms of advertising in different media and supports provided, in accordance with the frequency, time, and conditions set forth.