What does a community manager?

Manage large communities on the internet it is a complex activity, since the volume of interactions can become overwhelming. In the event that a brand has with a smaller number of followers, who is just starting out, it is also a challenge in terms of digital marketingsince visibility is a continuing mission, but in the beginning tends to be more complex to complete. Being a community manager is much more than just manage feedback, “likes” and followers. Is to create an online community, energize, contact with customers, suppliers,...

The person who performs this job usually have a link very closely with the department of digital Marketing and has a direct relationship with the Communication and Sales. This all depends on how you configure the operation of the company or organization that is part, but is always immersed in a creative environment in which communication is a vital part of day-to-day. A community manager has to be curious, proactive, analytical and flexible. These are some of the skills that make you unique to this professional profile, which has the originality in the centre of his work.

The new professions of the digital environment, many times, separated by a fine line. It is true that, often, this type of positions can come together in one same, depending on the size of the crews. However, increasingly, more segmentations more clear among the roles. So, roughly, we could establish that a social media manager is a professional that is responsible for creating the overall strategy and the community manager is the one who implements it.

One of the main actions which develops a community manager is to interact constantly with the community of the brand that manages in the field online. But, how can you connect with your audience? Below, we will explain the main functions in which it works to achieve a strong bond with your audience:

·Communicate by creating emotional connections

A community manager has to be able to tell stories. We do not speak of short stories, or novels, we mean to put in place a strategy of storytelling, creating excitement and a bond with the users. It is for this reason that it is important to have a common thread that integrates the style of communication in social networks!

·Build a digital identity branding

To completely identify the buyer persona, in accordance with the business objectives, it is relevant in the day-to-day of a community manager. In this way, in the social networking power of the adaptation of the content, understanding perfectly to whom you are going and how they relate to deliver different products and services tailored to your needs.

·Moderate communities

Get to know the followers, as you can see, is part of the center of the activity of a community manager. To know how are the users that are part of the community, as well as those who could potentially incorporate, is key. Put yourself in the skin of the followers and to understand that social networks are spaces of interaction in a relaxed atmosphere makes it easy to be involved with the brand of stronger forms.

·Write using techniques of copywriting

Writing content for the scope of social networks requires a great ability to be creative. To enhance the digital presence of a brand is necessary to follow the trends, according to a high quality. As soon as in the messages and the use of different forms of persuasion are reflected in the voice of the whole community manager.

·Performing in front of a reputation crisis quickly

This type of situations can seriously affect a brand if not handled correctly. It is highly recommended that a community manager has the training necessary to know how to act in contexts of this style. Draw up a plan as a guide, allows you to pick up potential issues and respond with agility.

A high percentage of consumers acquires products and services that have previously been seen in social networks. There is plenty of ways to reach a target audience on the internet, the market in social media is very wide indeed! Many companies are already aware of the importance of this form of contact with the buyers and it is for this reason that using the services of a community manager. This profile can perform as a freelancer or be a part of various multidisciplinary teams.

Whatever be the size of the business, to contact with the final consumer or to other companies, you can contemplate a broad type of service that holds a community manager. These are the ones that tend to be the most requested:

• – Management, administration and control of social networks
• – Creation of audio-visual content
• – Copywriting to content
• – Comprehensive management of social networks
• – Customer service and interaction
• – Management of the content generated by influencers
• – Studies of brand and competition
• – Monitoring and optimization strategies
• – Periodic reports of results

The Marketing and Advertising Certificate of Higher Education you will open the way to devote your life to be a community manager in any type of business or organization. The Double Degree in Marketing + Event Management and Commercial Spaces also presented as an option to bring a plus to your career directly linked with the activity of a community manager in all kinds of events. In UNIVERSAE (in addition, you can access the specialization of Community Manager, in which you'll find tricks to know how to control the major social networks.

Be aware of all the what's new in this sector, it is essential. Your training has to have a solid base, that you can find in UNIVERSAE (! Also, to be a qualified professional you should be aware of all the progress being made in terms of social media. Through the constant update, a proactive attitude and persevering, you will get your professional profile is prepared for any company. Experience and learning to demonstrate your potential in the field more creative and social in the digital environment.