Analysis CAME, what is it and how is it done?

The analysis CAME is a key part of the strategic management current. You know this to perfection, our students FP in Administration and Financethrough this tool, take decisions that improve the results of organizations. CMEA is the acronym formed by the initials of the words Ccorrect, Tofrontar, Meep and Explore. This tool allows you to propose strategic actions by using a quadrant that reflects how the following indicators:

• – Correct the weaknesses, taking into account the internal aspects unfavorable to rectify and improve.
• – Tackle the threatsfocusing on the correct handling of the negative aspects in the environment that the company may face.
• – To maintain the strengthsanalyzing the strengths that must persist over time.
• – Exploit the opportunities, detectándolas to obtain competitive advantages that foster continuous improvement.

The analysis CAME is very useful to develop the strategic plans of any type of organization. Depending on the circumstances, decisions are taken in one sense or another. Next, we review the main strategies to achieve objectives.

• – Survival strategy
  In this case it looks address external threats and correct internal weaknesses. In this way, the aim is to maintain the stability. A great capacity of adaptation, looking for alternatives until a final solution, you get to mitigate negative impacts. For example, the unexpected change of a supplier central in the operations of the business puts to the test the ability of reaction, which has to be agile to overcome it.
• – Offensive strategy
  In this case, we designed a set of actions to exploit opportunities, as well as keep and advantage their strengths. Through the attack, and the positioning, you try to expand the reach and influence in the market. Tends to be a common strategy in companies that are just starting out, they play activities with a court to be more innovative.
• – Strategy reorientation
  This situation is reflected in correct weaknesses and take advantage of opportunities, with the purpose of redirecting the course of the business in the same market. This strategy is used to get good results, letting you deploy internal dynamic settled. A common example is the use of new technological means with which to put up various avenues of growth and diversification.
• – Defensive strategy
  It is a general plan of the typical strategy in consolidated companies, which implies address external threats while keep the strengths of their own. In this way, it generates a value proposition competitive with which to make the business stronger against direct competitors.

In the article devoted to explaining what is SWOT we include a practical example, and fictional. Get it back in this post! Gogreen is the name of a supermarket dummy that operates in the food industry, healthy, ecological, and sustainable. After you have performed the x-ray of the business, we select the most relevant aspects to develop a plan that facilitate a more efficient use of resources. Your use prepares companies to face all kinds of challenges in a strategic way.

With this tool, the analysis CAME, the aim is to apply a clear direction that can be activated, despite the limitations identified. It then partnered aspects detected in the previous matrix and SWOT of Googreen!