What is and what functions does a Product Manager have?

The main mission of a product manager is to drive the success of a product or service. This is the person in charge of taking decisions to ensure that the product or service meets the needs of the sector and the objectives of the company. It is a strategic leader that oversees the development of the project from conceptualization to commercialization.
It is therefore a catalyst that drives innovation! To do this it has to possess a deep understanding of the market and the needs of the customers. Among its responsibilities plants, in addition to the development of the product, but also is to ensure its quality and to provide a satisfactory user's experience. A product manager works in close collaboration with multi-disciplinary teams. It is the one who trace route sheet complete! In essence, it deals with generating value for customers and promotes the growth of the companies. In the digital era in which we live, plays a figure indispensable!

It is presented as a necessary foundation for the performance of the organizations, in a highly competitive environment, as is the current. If you want to train you to start your journey in this profession are highly demanded, and training Marketing and Advertising Certificate of Higher Education distance learning, as well as the Double Degree Marketing and Advertising + Sales Management they will give you the keys to stand out as an expert. Get reading! This article will tell you everything about a product manager features!

There are different types of product manager, each of them develops in their daily activities, approaches and specific responsibilities. This professional must adapt their role according to the particular requirements of the company of which they form part and the project to which it belongs. In general, a product manager focuses on the strategic management and tactics. His comprehensive approach includes defining the product vision, set priorities, coordinate teams and ensure the achievement of the objectives.

·Technical Product Manager

When a product manager specializing in technology, it is usually called, technical product manager. This profile is dedicated to providing a correct functionality and performance of the project in the truest sense of the technology. Usually, collaborates directly with the development teams and engineering to translate the technical requirements in distinctive properties. Your mission is to build the product correctly in accordance with the technical specifications laid down.

·Product Marketing Manager

For its part, a product marketing manager is geared to the marketing strategy. In your day-to-day aims to understand the target market, identify opportunities, create effective plans and position the product so competitive. It is located in the area of marketing, and has very close with the communication. This professional has a crucial role in the differentiation in the sector of the project in which you are involved. Among others, his primary responsibility is the concept and the message he wants to express arrives effectively to consumers.

·Product Manager of Innovation

The generation of creative ideas to shape new products disruptive is the centre of activity for a product manager of innovation. Capture emerging trends to meet the needs that are not covered in the market is its core of action everyday. The role of the product manager of innovation highlights to try new concepts, develop new features, etc, Work directly with the development teams and design. A product manager of innovation provides new solutions to drive progress pioneers in companies. In short, these experts encourage a company to remain at the forefront.

These are some of the most representative examples of the specializations of a product manager! Keep in mind that the names can change depending on the industry, the type of organization and the needs of the sector. Some product managers may have roles with perspectives very different and other can be combined approaches. It's a profession is dynamic and in constant evolution!

Companies need this type of professional to successfully launch products or services that generate a positive impact on the market. Below, we break down the functions of the product manager more prominent to give you an idea on how to organize your usual activity. Take note!

·Market research

Perform in-depth research is a big part of the functions of the product manager. Study the competition and track the key metrics is crucial to evaluate and adjust the strategy is designed. In this post, you have to develop your skills of analysis and decision making to identify market opportunities. We need vision and ingenuity!

·Definition in the detail view of the product

A product manager has to set clear about the project, which is in line with the business objectives. ¡In this way, this professional is able to detect the unique value and differentiator! It is among their responsibilities, constantly, to identify opportunities for improvement. In this way, oversees and coordinates all stages of the life cycle of the product. Don't leave any detail to chance!

·Collaboration with multi-disciplinary teams

As we have been highlighting in this article, on the one hand, the product manager works closely with different teams. On the other hand, has to be in permanent contact with the customers and has to take account of their comments to provide you with the best experience. It is for this reason that effective communication and leadership skills are one of the keys to the project that manages to be successful.

·Monitoring and follow-up to continue to innovate

The impetus for the innovation, the product managers have a crucial role. The creativity and sense of smell strategic based on actual data are essential factors to open new paths. To have this type of valuable information allows you to take action to move forward. The combination of these functions of the product manager contributes not only at the corporate level closest, but also in the entire sector. It is a piece strategic that leaves a mark! In the context, so highly interconnected that we live in, your figure may impact on other international markets.

In a nutshell, the rapid adaptation to the changes form part of the central axis of the functions of the product manager. Other responsibilities also play, and can't let go of, are: the digital transformation, the creation of pricing strategies, the persecution of the international expansion, realization of activities of a representation of the company, creation of training plans for sales teams, development of tactical alliances, research and application of new technologies, etc, The profession of product manager offers endless opportunities and permite un crecimiento laboral y aprendizaje continuo!