What is the Audiovisual Production?

Audio-visual production is a broad field that includes many types and genres. Each of them is characterized by factors and motivations creative different. This industry is, in fact, so striking thanks to its wealth of formats! These are five of the most popular:

·Cinema

This is the most iconic of audiovisual production. The process of creating and shooting a film is marked by various stages very structured. Regardless of genre film-making, all the movies tell stories that seek to stay in the memory to generate all kinds of emotions.

·Radio and television

Put on the air of radio and television programmes requires very specific skills. A key part of the process is to generate and investigate ideas that are eye-catching and current. The techniques of management of the production of this type of projects are very varied. ¡Integrate the latest trends and news in the planning is the center of this area!

·Advertising and marketing

This type of production has the clear aim of conveying a message effectively in a short period of time. These audiovisual pieces can vary considerably depending on the medium in which they are spread. From the more traditional to the digital, creativity and persuasion are essential to leave an impact on the audience.

·Video games

The video game industry would not be possible without the audiovisual production. Video games immerse the user into completely new worlds through the use of digital elements and visual effects. In this area is key to fuse narrative and interactivity in a unique way!

·Live events

Concerts, plays, celebrations, sports, talks... These are just a few examples of events that are broadcast live, in which media production is essential for their proper development. To capture the emotion and the energy that is generated in real-time is the challenge of this type of events, that can go beyond the screen.

To realize the ideas in audiovisual production is a collaborative work. Each member of the team has a necessary role to which the projects are developed in a timely manner. The director it is the figure that you have all of the vision behind the production. The producer is responsible for the coordination of all aspects of management and organization of the project. The actors or presenters are the visible faces in front of cameras and microphones, which play a role or broadcast today, for example. Editors, screenwriters, costume designers, makeup artists, and visual effects artists, among others, are also a great part of the staff of the audiovisual productions. In addition, the assistants and technical assistants driving the project responsible for tasks that cater demands of every type for the result to be a success.

In terms of material resourcesany audiovisual production, however small, you need cameras, lighting equipment, and sound, as well as computers and editing programs. These elements are essential to perceive a quality product. In addition, depending on the technical requirements, supplemented by other elements such as, for example, stabilizers, cranes, travellings, control tables, or displays auxiliary. Without forgetting the clapperboard, which in many projects, it serves to label shots, identify and synchronize the sound.

Stage audiovisual production puts the focus on the conceptualization and development of the idea, as well as the organization and coordination of all the ingredients of a recording. The establishment of budget and finance, along with the search and selection of locations or election of the cast are also part of this phase. In short, the production is the part oriented to the logistics management of everything that involves the creation of audiovisual content.

The audiovisual it takes care of the execution of the project itself. This is, of practical development in which the director's vision becomes a reality. Some of the most determinants are the recording itself; the direction technique, which consists in the choice of angles, composition, shots, etc; the supervision of the set and the whole process of editing and post-production, in which he polished the final work, among others.

To establish a dividing line between the two, it is useful to consider that the production covers all the audiovisual project and the realization is geared more to the part of the shoot. It is clear that they are two aspects, inseparable and complementary!

Both the students of the Audiovisual and Entertainment Production Certificate of Higher Education, as Production of Audiovisual and Entertainment Projects Certificate of Higher Education form for face the challenges of the audiovisual industry. Learn from the best professionals and the most innovative in UNIVERSAE!