Differences between Advertising and Marketing

It is very common to have difficulties in determining the boundaries between disciplines of advertising and marketing. Treated areas that address common issues and are also very close in the reality of work of the companies, agencies, and other types of organizations. Therefore, it is essential to know more about the difference between advertising and marketing. In this way, you will understand the why of the activities that are developed in the working environment and the tasks carried out by experts.

In this blog post UNIVERSAE you'll find a first approximation on its salient features. Marketing and advertising have a close relationship, but not these concepts are synonymous. A good combination of both fields will make the results of your business look successful. I read this post to know more on the topic and be able to make decisions about your professional future! After doing so, the difference of marketing and advertising you will be more clear.

To better understand the difference between advertising and marketing it is necessary to lay the groundwork first. When we refer to the concept of marketing we make reference to the study of the behavior of the markets and the consumers. The main goal of this discipline is to attract and engage new customers, not to forget the process of customer loyalty and retention. In short, in a marketing department what is sought is to design strategies that have the focus on the increase of sales. In the development of a marketing strategy is key to implement the 4 P's of marketingfour core variables that serve to understand the functioning of this discipline. Don't tell them!

• A by – product. It consists in the creation of the good or service offered to provide a benefit to the consumer. It can be tangible, for example, an object, or intangible, an idea or an experience.
• – Price. Calculate the price of a product takes into account, among others, the cost itself, other fixed costs, the value perceived by consumers or the rates of competitors. Price it has to be eye-catching for the customers and also to comply with the profits of the company.
• – Point-of-sale. It is the place that offers the customer the product developed. It is the process by which your product arrives to the customer. Selecting the best sales channel is key.
• – Promotion. On this variable are considered all the ways available to get to know the product. This element is closely related to the advertising as such, what follows is part of the marketing. As you can see, this is the main difference between advertising and marketing, a discipline contains the other.

The concept of advertising can be defined as the tool of marketing with the main objective to transfer the message of a company through its products in different media or channels. Advertising is also in the action of purchase specific spaces where you can share messages with the target audience which has been determined by the company. In this process we make use of different physical spaces and also other within the online environment, with the purpose of disseminating and promoting a certain product.

Clearly, the job of advertising is located in one of the 4P's: in particular, in the promotion. This is a difference between advertising and marketing essential. Advertising is therefore a tool that focuses on impacting the target audiencewhat is understood by the target audience on which you want to influence. That is to say, the ideal audience to which you want to show the product, as they may be of interest to cover their needs. To stand out from the competition in the sector, it is important to spread creatives stunning make the product recognizable and easy to remember. For this to happen, you need to show resources with which to surprise and to thrill you. Similarly, keep in mind that all of these marketing activities, which are contextualized in each campaign, carry a cost.

The three basic pillars that support the advertising are the following:

• – Report. Communicate the features of a product and its benefits is included within the advertising activity. Among the peculiarities which are given to to know there is that highlight the benefits of the use that will be perceived by the consumer.
• – Persuade. It is necessary to convince of the form subtle and creative that the product is better than that of the competition. This is intended to influence the purchase decision of the consumer about the product and promote your acquisition.
• – Remember. In the time in which a mark is known it is necessary to convey to the client that has to try the product, or that you have to make a new purchase. With the use of advertising in a repeated manner you want to generate a memory the values associated with the brand.

As you have been told what is in each one of these disciplines, both essential to bring value to any business. As you can see, in both fields requires skills interdisciplinary in which you have to take into account aspects of the market and consumers. Keep in mind that for both profiles is fundamental to the development of digital competences. Below, we share in digest format the difference between advertising and marketing:

• – The advertising it works within the marketing. It is one of the essential components to increase sales.
• – The marketing takes into account implement 4P: product, price, point of sale and promotion. Advertising is based on three pillars: to inform, to persuade, and remind.
• – On the one hand, the marketing primarily examines the market behaviorof the competition and consumers. On the other hand, advertising is directed direct the target audience by implementing a creative strategy.